Seena Sharp, Competitive Intelligence expert, established one of the first CI firms in the U.S., and authored ?Competitive Intelligence Advantage? (Wiley, October 2009). Sharp Market Intelligence provides market due diligence to companies across the U.S., Europe, Asia, and Africa to uncover opportunities, market drivers, substitute competitors, competitive forces, alternate uses, and threats ? to help companies make better decisions. Their assessments are used to evaluate growth opportunities for market entry or expansion, new product launches, strategic planning, M&A, new distribution channels, and business development. Clients include American Cancer Society, American Express, Berkshire Hathaway, Blue Cross, Hilton, Lucent, Nestle, Nissan, Rubbermaid, other Fortune 500 companies and manufacturing and financial firms, and those with less familiar names. Seena has authored or been featured in dozens of business publications, and speaks extensively to businesses and universities. She earned a master?s degree in mathematics from New York University, and is a Competitive Intelligence Fellow.